We Never Settle for Basic Protection
AUSGO 4WD Accessories is an Australian automotive accessories brand based in Melbourne. From the beginning, we have focused on taking vehicle protection beyond the basics—extending coverage, refining fitment and paying close attention to every detail, from contours and textures to materials and installation.
We believe effective protection should not feel like an afterthought. It should complement the vehicle, suit the way it is used and provide lasting protection without compromising its original look and feel.

Where Our Difference Began
Our story in full-coverage floor mats began with a simple question: why should protection stop at the footwell?
Traditional mats leave many of the areas most exposed to daily wear uncovered. We took a different approach, developing vehicle-specific designs that extend beyond the floor to protect door sills, seat sides, rear cabin walls and other vulnerable carpeted areas.
This approach led AUSGO to become the first brand to introduce full-coverage TPE floor mats to the Australian market, giving drivers a more complete alternative to conventional flat mats.
Over time, we have continued to refine every part of the experience—from the height and shape of the coverage to the surface pattern, material construction, fastening and overall integration with the interior. Today, AUSGO has grown into one of Australia’s leading specialists in full-coverage floor mats, with an expanding range developed for Australian vehicles and driving needs.

Growing with Australia’s 4WD Community
What began with full-coverage floor mats has grown into a broader range of interior, exterior and ute accessories—from boot liners and seat protection to weather shields, bonnet protectors, tub liners and more.
Across every category, we consider where everyday wear occurs, how each product interacts with the vehicle and how protection can be made more complete without appearing bulky or out of place.
Each year, AUSGO takes part in 4WD and outdoor shows across Australia, bringing our products directly to drivers and the wider 4WD community. These events allow customers to experience the range in person while giving us valuable insight into how vehicles are used on Australian roads and tracks.

Local Presence. Wider Reach.
Headquartered in Melbourne, AUSGO serves customers across Australia through our online store, multi-state stock network and selected Click & Collect locations.
Across the Tasman, AUSGO New Zealand operates through a dedicated New Zealand business and website, with stock held in Auckland to support nationwide delivery and local pickup.
Together, our Australian and New Zealand operations allow us to stay closer to the vehicles, customers and driving conditions our products are designed for.


